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Top 15 Amazon Seller Software & Tools Every Merchant Should Know
09,Jan 2025

Top 15 Amazon Seller Software & Tools Every Merchant Should Know

Amazon has become a dominant force in the world of e-commerce, offering businesses an unprecedented opportunity to reach millions of customers worldwide. However, with this increased reach comes increased competition. To succeed in the Amazon marketplace, sellers need to be efficient, organized, and have a deep understanding of the platform's intricacies. That's where Amazon seller software and tools come in. These tools can be categorized into several key areas, including market research and keyword analysis, listing management, price and competitor monitoring, review and rating management, and profit analysis and advertising optimization1.

This article will introduce you to the top 15 Amazon seller software and tools that every merchant should know. We'll cover their key features, pricing, user reviews, pros and cons, and alternatives. By the end of this article, you'll have a good understanding of which tools are right for your business and how they can help you thrive on Amazon.

Research Methodology

To ensure this article provides the most accurate and up-to-date information, we conducted extensive research, following these key steps:

  1. We analyzed articles and blog posts on the top Amazon seller software and tools.
  2. We identified the 15 most popular tools based on user reviews, ratings, and industry recognition.
  3. We explored tools specific to different product categories and those offering free trials or plans.
  4. For each tool, we gathered detailed information on its features, pricing, user reviews, pros, and cons.

We investigated case studies and success stories of Amazon sellers who have used these tools.

  1. We identified alternatives to each tool to provide a comprehensive overview of the options available.
  2. We researched potential risks and drawbacks of using Amazon seller software and tools.

Top 15 Amazon Seller Software & Tools

Here are the top 15 Amazon seller software and tools that can help you succeed on Amazon:

  1. Helium 10
  2. Jungle Scout
  3. AMZScout
  4. ZonGuru
  5. Quartile
  6. ProfitProtectorPro
  7. Viral Launch
  8. Shopkeeper
  9. Nepeto
  10. Feedback Five
  11. SellerApp
  12. Keepa
  13. Camelcamelcamel
  14. Unicorn Smasher
  15. AMZBase

Helium 10

Helium 10 is an all-in-one software suite that offers a wide range of tools to help Amazon sellers with every aspect of their business2. It was a pioneering tool in providing data-driven decision-making capabilities for Amazon sellers, enabling them to move beyond guesswork and make informed choices based on comprehensive data analysis3. Helium 10 also streamlines time-consuming tasks like monitoring reviews, requesting refunds, and monitoring product rankings4.

Features

Helium 10 offers a variety of tools, including:

  • Product Research: Identify profitable product opportunities3.
  • Keyword Research: Discover relevant keywords to target3.
  • Listing Optimization: Optimize product listings to rank higher in search results3.
  • Marketing: Create and manage effective advertising campaigns2.
  • Operations: Manage inventory, prevent fraud, and track profits2.
  • Chrome Extension: The Helium 10 Chrome Extension provides instant access to crucial market data, enabling sellers to make informed decisions directly from their browser4. Its features include:
  • Xray: Analyze product listings for valuable insights, such as estimated sales, revenue, and competitor data.
  • ASIN Grabber: Quickly copy ASINs in bulk to streamline product research and advertising campaigns.
  • Profitability Calculator: Instantly calculate profit margins based on various factors, including product costs, FBA fees, and shipping expenses.
  • Inventory Levels: View real-time inventory levels for any product on Amazon, helping sellers manage their stock effectively.

Helium 10 boasts a higher data accuracy rate compared to Jungle Scout, with 71% accurate data coverage versus Jungle Scout's 56%. This means Helium 10 provides reliable data for a wider range of products, giving sellers a significant advantage in making informed decisions5.

Pricing

Helium 10 offers a free plan with limited access to its tools6. Paid plans start at $39 per month6.





Plan

Monthly Price

Annual Price

Pros

Cons

Free

$0

$0

Access to basic tools

Limited usage

Starter

$39

$349

More tools and data

Can be expensive

Platinum

$99

$948

Advanced features

Steep learning curve

Diamond

$249

$2,758

Comprehensive suite

Some data inconsistencies

Elite

$399

$4,788

All features included

User Reviews

Helium 10 has generally positive user reviews. Users praise its comprehensive set of tools, data accuracy, and user-friendly interface8. However, some users find the platform overwhelming due to the sheer number of features available10.

Pros and Cons

Pros:

  • Comprehensive suite of tools11.
  • Accurate data11.
  • User-friendly interface11.
  • Good customer support11.

Cons:

  • Can be expensive11.
  • Steep learning curve11.
  • Some inconsistencies in data10.

Alternatives

Some popular alternatives to Helium 10 include Jungle Scout, AMZScout, and Viral Launch12.

Jungle Scout

Jungle Scout is another all-in-one platform for Amazon sellers14. It offers a wide range of features, including product research, keyword research, listing optimization, and sales analytics15. Jungle Scout is specifically designed for FBA sellers and offers a wide range of learning materials to help sellers succeed, including comprehensive guides, video tutorials, and webinars10.

Features

Jungle Scout's key features include:

  • Product Database: Explore and evaluate product ideas16.
  • Opportunity Finder: Discover promising opportunities based on keywords16.
  • Keyword Scout: Refine your keyword strategy16.
  • Product Tracker: Track product performance and sales17.
  • Sales Analytics: Track sales and profits17.
  • Listing Builder: Build product listings with AI assistance17.
  • AI Assist for Review Analysis: Jungle Scout's AI Assist for Review Analysis provides sellers with a comprehensive analysis of product reviews and ratings for any ASIN, along with providing insights to improve the product17. This feature can save sellers hours of time by including common positive and negative comments about the product, suggestions for improving the product, and a competitive comparison with tips for competing against the product.
  • AI Assist for Sales Analytics: This feature helps sellers track their performance by providing insights into sales trends, competitor performance, and market changes17.

Jungle Scout offers an API connection so you can integrate your third-party tools directly with their data18. The data is produced as JSON so it can be used by developers. Using the API, you can create custom dashboards and train the data to optimize your business needs. Jungle Scout also supports international markets, allowing sellers to expand their reach and tap into new customer bases18.

Pricing

Jungle Scout offers three pricing plans:





Plan

Monthly Price

Annual Price

Pros

Cons

Starter

$29

$348

Affordable, good for beginners

Limited features

Growth Accelerator

$49

$588

More tools and data

Can be expensive

Brand Owner + CI

$399

$3,588

Comprehensive suite, advanced features

User Reviews

Jungle Scout has received positive user reviews, with users praising its accuracy, user-friendliness, and customer support15. However, some users find the browser extension slow21.

Pros and Cons

Pros:

  • Accurate data22.
  • Excellent customer support22.
  • Wide array of quality tools15.
  • Wide range of learning materials15.

Cons:

  • Can be expensive18.
  • No free trial18.
  • Busy interface18.

Alternatives

Some alternatives to Jungle Scout include Helium 10, AMZScout, and Viral Launch23.

AMZScout

AMZScout is a tool that simplifies product research and market analysis25. It offers detailed sales data, competitor insights, and niche evaluation through its web app and Chrome extension25. AMZScout is particularly well-suited for beginners due to its user-friendliness and affordability25.

Features

AMZScout's key features include:

  • Product research: Find profitable items to sell25.
  • Keyword analysis: Optimize listings for better visibility25.
  • Market trends: Track niche performance and seasonality25.
  • Sales estimations: Predict potential revenue for products25.
  • Competitor analysis: Monitor other sellers' strategies25.
  • AI Listing Builder: AMZScout's AI Listing Builder helps sellers create optimized product listings that are both informative and engaging26. This feature uses AI to generate keyword-rich product descriptions, bullet points, and titles, helping sellers improve their product visibility and attract more customers.
  • Listing Quality Score Analysis: AMZScout provides a comprehensive Listing Quality Score Analysis, which helps sellers evaluate the effectiveness of their product listings27. This feature analyzes various aspects of a listing, such as keyword usage, image quality, and product description, and provides suggestions for improvement.

Pricing

AMZScout offers a free trial with limited usage28. Paid plans start at $49.99 per month29.





Plan

Monthly Price

Annual Price

Lifetime Price

Pros

Cons

PRO Extension

Not Available

$259

$599.99

Affordable, good for quick research

Limited features

Seller's Bundle for Amazon

$49.99

$379.99

$1,599.99

Comprehensive toolset, good value

Limited marketplace support

User Reviews

AMZScout is praised for its competitive pricing, user-friendliness, and good customer support25. However, it has fewer tools compared to its rivals25.

Pros and Cons

Pros:

  • Affordable25.
  • User-friendly25.
  • Good for beginners25.
  • Good customer support25.

Cons:

  • Not as many tools as its rivals26.
  • Limited marketplace support26.

Alternatives

Alternatives to AMZScout include Helium 10, Jungle Scout, and SmartScout32.

ZonGuru

ZonGuru is an all-in-one tool suite for every phase of the Amazon journey33. It offers tools for product research, listing optimization, business metrics, and customer engagement33. ZonGuru offers unique features like "Love-Hate" to help sellers understand customer sentiment and identify product strengths and weaknesses34. It also supports Amazon Australia, a marketplace that many other tools do not cover34.

Features

ZonGuru's key features include:

  • Niche Finder: Generate product ideas33.
  • Sales Spy: Track monthly sales data for any Amazon product33.
  • Love-Hate: Find the strengths and weaknesses of a product33.
  • Keywords on Fire: Find the best keywords for your product33.
  • Listing Optimizer: Optimize your product listings33.
  • Email Automator: Automate email communication with customers33.
  • Review Automator: Automate review requests33.
  • Product Monitoring: Track product performance, including sales, rankings, and reviews35.
  • Business Metrics: Monitor key business metrics, such as profit margins, ad spend, and inventory levels35.

Pricing

ZonGuru offers a 7-day free trial33. Paid plans start at $49 per month33.





Plan

Monthly Price

Annual Price

Pros

Cons

Researcher

$49

$348

Affordable, good for product research

Limited features

Seller

From $39

$348

Comprehensive toolset, scales with your business

Short free trial period

User Reviews

ZonGuru is praised for its ease of use, accurate data, and affordable pricing36. However, the starter package is quite limited37.

Pros and Cons

Pros:

  • Good product research tools36.
  • Easy to use36.
  • Accurate and reliable data36.
  • Affordable pricing plans36.

Cons:

  • Limited features in the starter plan38.
  • Short free trial period38.

Alternatives

Alternatives to ZonGuru include Helium 10 and Jungle Scout36.

Quartile

Quartile is an AI-powered advertising platform that helps Amazon sellers optimize their PPC campaigns1. It uses machine learning to automate bidding, keyword targeting, and campaign management39. Quartile uses a unique pricing model based on ad spend, making it a suitable option for businesses with varying budgets40.

Features

Quartile's key features include:

  • Automated campaign management: Automate your Amazon PPC campaigns39.
  • AI-powered bidding: Optimize your bids for maximum efficiency39.
  • Keyword targeting: Identify and target the most relevant keywords39.
  • Performance tracking: Track your campaign performance and identify areas for improvement39.
  • Quartile vs. Percentile: While both quartiles and percentiles divide data into groups, quartiles specifically divide a dataset into four equal parts, while percentiles divide it into 100 equal parts41.
  • Interquartile Range: Quartiles are used to calculate the interquartile range, which is a measure of variability around the median42. This helps sellers understand the spread of their data and identify potential outliers.

Pricing

Quartile offers a flat-fee monthly payment based on your ad spend43. Prices start at $895 per month43.

User Reviews

Quartile has received mixed reviews. Some users praise its ability to save money on ad spend and improve campaign performance44. However, others have reported negative experiences with the platform45.

Pros and Cons

Pros:

  • Can save money on ad spend44.
  • AI-powered optimization44.
  • Dedicated support team44.

Cons:

  • Can be expensive46.
  • Potential for negative impact on performance45.

Alternatives

Alternatives to Quartile include Perpetua, Teikametrics, and M1947.

ProfitProtectorPro

ProfitProtectorPro is an Amazon repricer that uses algorithmic strategies to pursue the Buy Box, increase the sales price, and boost your profits49. It supports all Amazon marketplaces50. ProfitProtectorPro is one of the few repricers that effectively reprices both upwards and downwards, helping sellers maximize their profits without sacrificing sales velocity50.

Features

ProfitProtectorPro's key features include:

  • Algorithmic AI & Rules Based repricing: Offers a variety of repricing strategies50.
  • Unlimited custom strategies: Build your own algorithm50.
  • Up & down repricing: Reprices both upwards and downwards50.
  • Night repricing mode: Pushes prices upwards when people are asleep50.
  • Buy Box Learning Technology: Strategies get smarter over time50.
  • Visual Sales Analysis Charts: ProfitProtectorPro provides visual sales analysis charts that help sellers track their sales trends and identify areas for improvement51.
  • Sleep Mode: This feature allows sellers to set their listings to go to the maximum price every night when sales are slowest, aiming to maximize ROI51.
  • Chrome Extension: The ProfitProtectorPro Chrome extension allows sellers to reprice their products directly from the Amazon product page, making it easier to manage their pricing strategies52.

Pricing

ProfitProtectorPro offers three subscription levels based on the number of listings you have50. Prices start at £29.95 per month50.

User Reviews

ProfitProtectorPro is praised for its user-friendly interface, time-saving capabilities, and profit-boosting strategies50.

Pros and Cons

Pros:

  • User-friendly interface50.
  • Saves time50.
  • Increases profits50.
  • Works effectively50.

Cons:

  • Customer support response time can be slow53.
  • Relatively expensive53.

Alternatives

Alternatives to ProfitProtectorPro include BQool, Repricer.com, and Aura54.

Viral Launch

Viral Launch is an all-in-one platform for Amazon advertising and sales optimization56. It offers tools for product research, keyword research, listing optimization, and PPC advertising56. Viral Launch offers innovative, AI-driven solutions for Amazon sellers, helping them automate tasks, analyze data, and optimize their strategies57.

Features

Viral Launch's key features include:

  • Product Discovery: Find profitable product opportunities58.
  • Market Intelligence: Analyze market trends and competitor data58.
  • Keyword Research: Discover relevant keywords58.
  • Listing Builder: Create optimized product listings58.
  • Kinetic PPC: Automate your Amazon PPC campaigns59.
  • Global Data Insights: Viral Launch provides global data insights, allowing sellers to understand market trends and competitor activity in different Amazon marketplaces60.
  • Expert Advice: Viral Launch offers expert advice and guidance to help sellers navigate the complexities of the Amazon marketplace60.
  • A.R.C.S. Data Precision: Viral Launch uses its proprietary A.R.C.S. algorithm to ensure data accuracy and provide reliable insights57.

Pricing

Viral Launch offers three pricing plans:





Plan

Monthly Price

Annual Price

Pros

Cons

Essentials

$69

$690

Affordable, good for beginners

Limited features

Pro

$99

$990

More tools and data

Can be expensive

Pro Plus Ads

$199

$1990

Comprehensive suite, advanced features

User Reviews

Viral Launch is praised for its user-friendliness, intuitive platform, and effective PPC optimization59. However, some users find it expensive compared to its competitors62.

Pros and Cons

Pros:

  • User-friendly interface59.
  • Effective PPC optimization59.
  • Accurate data59.
  • Split-testing tool63.

Cons:

  • Expensive63.
  • Limited features in the basic plan63.

Alternatives

Alternatives to Viral Launch include Helium 10, Jungle Scout, and SellerApp64.

Shopkeeper

Shopkeeper is a profit dashboard app that helps Amazon sellers track their sales, expenses, and profits65. It automatically calculates 72 types of fees to show if your products are profitable65. Shopkeeper provides a comprehensive overview of an Amazon business's profitability in one central hub, making it easier for sellers to understand their financial performance and make informed decisions65.

Features

Shopkeeper's key features include:

  • Profit dashboard: Track sales, expenses, and profits65.
  • Inventory tracking: Monitor stock levels and reorder products66.
  • Sales analytics: Analyze sales trends and performance65.
  • PPC tracking: Track your PPC campaigns and spending65.
  • Fee Calculation: Shopkeeper automatically calculates 72 types of fees, including manufacturing costs, sales taxes, shipping fees, and PPC costs, to provide a clear picture of your profitability65.
  • Employee Management: Shopkeeper offers features for employee management, such as the ability to approve or deny transactions, give employees autonomy to sell anytime and anywhere, and track employee performance67.

Pricing

Shopkeeper offers a 14-day free trial68. Paid plans start at $20 per month68.





Plan

Monthly Price

Pros

Cons

Starter

$20

Affordable, good for beginners

Limited features

Intermediate

$45

More orders per month

Master

$90

Even more orders per month

Super Seller

$250

Highest number of orders per month

User Reviews

Shopkeeper is praised for its user-friendly interface, comprehensive data, and accurate profit tracking70. However, some users find it expensive71.

Pros and Cons

Pros:

  • Automated profit margin tracking72.
  • User-friendly interface72.
  • Comprehensive data72.
  • Mobile-friendly72.

Cons:

  • Can be expensive72.
  • No bulk upload for files65.

Alternatives

Alternatives to Shopkeeper include HelloProfit, Fetcher, and Sellerboard73.

Nepeto

Nepeto is an automated product sourcing tool for Amazon75. It helps sellers find profitable products to resell through online arbitrage75. Nepeto is one of the cheapest online arbitrage tools available, making it an attractive option for sellers on a budget75.

Features

Nepeto's key features include:

  • Product Database: Find profitable products from various sources, including retail suppliers, distributors/wholesale suppliers, and out-of-stock items on Amazon76.
  • Storefront Scanner: Find products that competitors are selling76.
  • Amazon-to-Walmart Flips: Find products to resell between Amazon and Walmart76.

Pricing

Nepeto offers a free trial78. Paid plans start at $62 per month79.





Plan

Monthly Price

Annual Price

Pros

Cons

Advanced

$78

$62

Affordable, good for online arbitrage

Limited marketplace support

Pro

$98

$78

More features, more storefront scans per day

User Reviews

Nepeto is praised for its automation, detailed product insights, and varied sourcing options75. However, some users are disappointed by the switch to a paid model80.

Pros and Cons

Pros:

  • Automation81.
  • Detailed product insights81.
  • Varied sourcing options81.

Cons:

  • Only supports the Amazon United States marketplace81.
  • Limited features compared to alternatives81.

Alternatives

Alternatives to Nepeto include Jungle Scout and Helium 1081.

Feedback Five

Feedback Five is a feedback management tool that helps Amazon sellers automate review requests, monitor feedback, and analyze their performance82. It helps sellers stay compliant with Amazon's communication policies, ensuring they don't violate any rules when requesting reviews or feedback83.

Features

Feedback Five's key features include:

  • Review Automation: Automate review requests83.
  • Review Monitoring: Identify review trends83.
  • Rating Alerts: Get alerts for new reviews and feedback via email and SMS83.
  • Analytics & Reporting: Analyze sales trends and brand performance83.
  • Support for Agencies and Aggregators: Feedback Five offers dedicated features for agencies and aggregators, allowing them to manage feedback and reviews for multiple clients85.

Pricing

Feedback Five offers a free trial86. Paid plans start at $24 per month86.

User Reviews

Feedback Five is praised for its automation features and ability to increase reviews83. However, some users find the interface overcomplicated87.

Pros and Cons

Pros:

  • Automates review requests83.
  • Helps improve seller feedback rating83.
  • Protects and enhances reputation on Amazon83.

Cons:

  • Slowly updated87.
  • Expensive additional features87.
  • Difficult to pick a plan87.

Alternatives

Alternatives to Feedback Five include Sprinklr Social, Bazaarvoice, and SageMailer88.

Other Tools

Here's a brief overview of the other tools in our list:

  • SellerApp: An all-in-one platform with features for product research, keyword research, listing optimization, and competitor analysis1.
  • Keepa: A free Amazon price tracker that provides historical data on product prices and sales rank90.
  • Camelcamelcamel: Another free Amazon price tracker that offers similar features to Keepa90.
  • Unicorn Smasher: A free tool for product research that helps you quickly analyze product data90.
  • AMZBase: A free tool that helps you obtain ASINs and titles of Amazon products and calculate FBA fees91.
  • Amazon Seller App: The Amazon Seller App is a free mobile application that allows sellers to manage their Amazon business on the go92. It provides access to key features such as inventory management, order fulfillment, and customer communication.
  • Selling Partner Appstore: The Selling Partner Appstore is a platform where Amazon sellers can find and access a wide range of third-party software and tools to help them with various aspects of their business92.

Potential Risks and Drawbacks of Using Amazon Seller Software and Tools

While Amazon seller software and tools can be incredibly helpful for any merchant looking to succeed on the platform 93, there are also some potential risks and drawbacks to consider:

  • Cost: Many of these tools can be expensive, especially for new sellers. [1

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